YELLOW BRICK REALTY

• Market Strategy • Brand Identity • Website Development
• Lifestyle Video Development • Signage Design

Live ON Kempenfelt Bay in a stunning new Floating Residence. This exclusive community of just six waterfront homes offered the perfect blend of lakeside living and panoramic views, while remaining close to all the city’s amenities.

The creative direction embraced a crisp, bold post-modern aesthetic inspired by vintage Bauhaus geometry and a vigorous Nordic sensibility. A high-contrast palette of deep navy, brilliant orange and bright blue, balanced with a soft neutral, gave the brand a distinctive and contemporary presence.

At the heart of the campaign was a clear, concise message: grab life by the “paddles” and get out on the water.

Welcome to Boat Haüs, Floating Residences ON the Bay.