• Market Strategy • Brand Identity • Brochure Design • Display Design • Sales Centre Design
• Signage Design • Website Development • Advertising • Media Planning • Drip Marketing • Direct Mail
This infill community in Courtice had already been open for six months when we were asked to get involved. It was generating little interest and even less sales. Re-branding was necessary as well as re-positioning within the marketplace. Exposure was key. We developed an alternative or indie-country vibe with rich leathers, warm creams, cozy earth tones and contrasting deep blues & teals. This suggested a cool lifestyle using family images in the theme. It was a little different from the mainstream but at the same time, it was Courtice’s best kept secret and offered substantial savings over similar communities to the west. The response to the new brand was positive and fast with the immediate sell-out of the community.
Welcome to Robinson Ridge, Courtice Country.