CONDOMINIUM TOWER AND TOWNHOME COMMUNITY IN NORTH TORONTO

• Market Strategy • Brand Identity • Brochure Design • Display Design • Sales Centre Design
• Signage Design • Website Development • Advertising • Media Planning

Our task was to create the brand identity and marketing campaign for a luxury high-rise and townhome community in an extremely competitive North Toronto market. The challenge was to develop a visual identity that was bold and distinctive while communicating a sophisticated, more refined lifestyle.

To bring the concept to life, we created a striking silhouette of a woman dressed entirely in black, accented with diamond-encrusted jewellery and dramatically reversed out against rich, varying gold tones. The combination of black and gold immediately conveyed luxury, glamour and exclusivity, while the distinctive imagery gave the campaign a strong visual presence across all applications.

The result was a sophisticated and highly memorable brand that stood apart in a crowded marketplace and perfectly captured the spirit of the Posh campaign.

Welcome to Posh Condominiums and Towns. Simply Brilliant.