CLEARY HOMES

• Market Strategy • Brand Identity • Brochure Design • Display Design • Sales Centre Design
• Signage Design • Website Development • Advertising • Media Planning • Drip Marketing • Direct Mail

This infill community in Courtice had already been open for six months when we were brought on board. Interest was limited and sales were even slower, making a complete re-brand and re-positioning within the marketplace essential. Exposure was key.

We developed an alternative, indie-country vibe that stepped away from the mainstream and gave Robinson Ridge a distinctive personality. Rich leathers, warm creams, cozy earth tones and contrasting deep blues and teals created a relaxed, contemporary aesthetic, complemented by family-oriented lifestyle imagery that brought the brand to life.

The positioning was simple: Robinson Ridge was Courtice’s best-kept secret, offering an appealing lifestyle with substantial savings compared to similar communities farther west. The new brand resonated quickly, generating an immediate increase in interest and ultimately contributing to the community’s rapid sell-out.

Welcome to Robinson Ridge, Courtice Country.