EDZAR GROUP

• Market Strategy • Brand Identity • Brochure Design • Display Design • Sales Centre Design
• Signage Design • Website Development • Media Planning • Advertising • Drip Marketing • Direct Mail

Located on the site of the former 5-pin O’Connor Bowl, Edzar Group envisioned a mid-rise condominium that would become one of the first developments in what is now a substantial collection of competitive projects along O’Connor Drive.

Rather than move away from the site’s history, we embraced it. Many residents fondly remembered frequenting the bowling alley from the 1950s until its closing, making its legacy an authentic and valuable part of the project’s identity.

Our branding paid homage to the golden age of bowling, drawing inspiration from the distinctive imagery, typography and visual energy of the 1950s and ’60s. A retro-inspired colour palette of contrasting hues was paired with the project name to create a bold, memorable identity that felt both nostalgic and contemporary.

We carried this distinctive look and feel throughout the entire marketing program, from print collateral to highly impactful on-site signage. The result was a brand that generated tremendous attention and registrations, attracting a diverse audience of young singles, empty nesters and investors, many from the immediate neighbourhood.

Welcome to The Lanes at O’Connor Bowl, Untouched Urban Charm.