REID HOMES

• Market Strategy • Re-Brand Identity • Signage Design • Website Re-Development
• Digital Advertising • Drip Marketing • Social Media Planning • Lifestyle Video Development

As an existing Reid Homes community, the task was not to reinvent the brand, but to develop and implement a focused marketing strategy that would generate awareness, registrations and, ultimately, qualified traffic to the community.

While the project had been promoted around a “live by the lake” lifestyle, the existing collateral did little to communicate the full impact of being located beside a vast Provincial Park and the wealth of natural amenities it offered. We saw an opportunity to make the surrounding lifestyle the hero.

Drawing inspiration from the expansive parkland, waterfront and recreational opportunities, we created an engaging lifestyle video and revitalized the website, while developing targeted digital advertising and social media programs. Every initiative was designed with one clear objective: drive registrations and convert interest into visits to the community.

The results were immediate and significant. Within just a few months, the campaign generated more than 500 registrations, compared with only a handful during the previous year.

Welcome to Live by the Lake, Condo Towns.