BRENBROOKE HOMES & DEREK BAIRD REAL ESTATE TEAM

• Market Strategy • Brand Identity • Brochure Design • Display Design • Sales Centre Design • Lifestyle Video Development
• Signage Design • Website Development • Drip Marketing • Digital Advertising Development & Advertising Strategy • Social Media

Just a leisurely one-hour drive from the eastern GTA, Brenbrooke Homes and Baird Real Estate’s latest project is situated directly on the Trent River at Lock 18 in Hastings, the gateway to Kawartha cottage country.

The vision was upscale yacht-club living; privacy, exclusivity and effortless sophistication, surrounded by the natural beauty of the river. To capture this spirit, we created a distinctive brand identity built around a simple brushstroke yacht icon, complemented by clean splashes of colour. The result conveyed an effortless confidence and relaxed affluence, an attitude shared by people who know what they want and make it happen.

At the heart of the campaign was the idea of daydreams of river streams and living on river time. The creative invited buyers to slow down, escape the everyday and embrace a more relaxed way of life.

For buyers from the eastern GTA, Lock Eighteen represented a natural move north, a chance to discover a world of waterways, natural beauty and recreation, while enjoying the privacy and exclusivity of an intimate waterfront community.

The concept resonated with the target market, helping position Lock Eighteen as more than a new home community. It was an invitation to live on river time.

Welcome to Lock Eighteen, Hastings On Trent