GRAND COMMUNITIES

• Market Strategy • Brand Identity • Brochure Design • Display Design • Sales Centre Design • Signage
Design • Website Development • Digital Advertising • Drip Marketing • Social Media Planning

An infill opportunity in one of Pickering’s most sought-after neighbourhoods, Metropolitan Towns was envisioned by Grand Communities as an intimate collection of exclusive, contemporary executive townhomes, close to virtually everything.

The target market included both young families looking for a modern, connected lifestyle and move-down buyers seeking a more refined, maintenance-friendly home without leaving the neighbourhood they loved. Our challenge was to position the community as the epitome of contemporary living.

We developed a bold, confident visual identity built around a dramatic combination of charcoal grey and ebony black, energized with scarlet red and vibrant accents of aqua blue and tangerine orange. The distinctive colour palette created striking imagery and a highly recognizable M logo that felt modern, fashionable and full of attitude.

This was more than an infill community. It was a contemporary take on urban living, designed for people ready to embrace what’s next.

Welcome to Metropolitan Towns, Modern Living, Contemporary Style.