HI-RISE GROUP AND PLAZACORP

• Market Strategy • Re-Brand Identity • Signage Design • Advertising • Media Planning

Diezel was contracted to market the final six suites in this ultra-luxury condominium in the heart of Yorkville, including two penthouses that, at the time, ranked among the most expensive condominium residences in the city.

With such exceptional price points, exposure was critical. We knew our affluent target market was regularly driving through Yorkville and spending time in the surrounding area, so we developed an aggressive, yet sophisticated campaign designed to command attention and reinforce the exclusivity of the residences.

Rich gold tones contrasted against black satin created a distinctive luxury aesthetic, carried across the building’s prominent exterior surfaces, strategic area billboards and premium media placements. The building itself became an impressive backdrop for the campaign, delivering high-impact visibility directly to our target audience.

Given the extraordinary price points, this was not an overnight success. However, the campaign generated significant attention and sustained interest, and within six months, all six remaining suites, including the two penthouses, were sold.

Welcome to Regency Yorkville. Exquisite Condominium Residences.